CherishX Privacy Policy

Last Updated: November 2025

Note: This Privacy Policy forms an integral part of the Terms & Conditions, Payment & Refund Policy, and all other policies, disclaimers, or terms available on the Website of CherishX and shall be read in conjunction with them.

1. INTRODUCTION

Infureka Technologies Private Limited, a company incorporated under the Companies Act, 2013 and having its registered office at Kirti Nagar, New Delhi – 110015, operating under the brand name “CherishX” (hereinafter referred to as “Company”, “CherishX”, “we”, “us”, or “our”), is committed to protecting the personally identifiable information and sensitive personal data (“Personal Information”) that we collect from you through our website www.cherishx.com, mobile applications, and related services (“Platform”).

CherishX processes your data in accordance with the provisions of the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Digital Personal Data Protection Act, 2023, and other applicable Indian data protection laws (collectively referred to as “Data Protection Laws”).

This Privacy Policy represents the sole and official statement of CherishX’s data handling practices, detailing how we collect, use, store, and share your Personal Information.

2. CONSENT

By accessing the Platform, sharing your information, or using our services, you consent to the collection and use of your Personal Information in accordance with this Privacy Policy.

If you disclose any Personal Information of another individual, you represent that you have the authority to do so and that such individual consents to our use of their data under this Privacy Policy.

If you do not agree with the terms of this Policy, please discontinue using our Platform.

Note: This Privacy Policy may be updated periodically without prior notice. Please review it periodically for any changes.

3. SCOPE OF THIS POLICY

This Privacy Policy describes how CherishX collects, uses, stores, shares, and protects your information in the course of your use of the Platform and purchase of our services or products.

The Policy does not cover third-party websites or social media links embedded on our Platform. We are not responsible for their privacy practices or content.

4. INFORMATION WE COLLECT

We collect information in the following categories:

(a) Personal Information Provided by You:

• Name, email, phone number, gender, date of birth, address, and event preferences.
  
• Payment details, occasion type, special messages, and customisation notes.
  
• Account credentials (username/password) and communication preferences.
  

(b) Automatically Collected Information:

When you use our Platform, we may collect data automatically through cookies, analytics, and device tracking:

• Device type, IP address, browser details, OS version, network, location, and time zone.
  
• Website interaction data (pages viewed, search queries, cart activity, etc.).
  

(c) Transaction Information:

• Payment gateway details (via secure third-party processors).
  
• Order history, cancellations, refunds, and feedback records.
  

We do not store any card numbers, CVV, or UPI IDs on our servers.

5. USE OF COLLECTED INFORMATION

We use your Personal Information to:

• Process bookings, orders, payments, and service fulfilment.
  
• Provide updates, reminders, and confirmations via email, WhatsApp, or SMS.
  
• Personalize content, offers, and experiences.
  
• Improve the performance and usability of our Platform.
  
• Respond to customer queries and support requests.
  
• Comply with legal obligations such as tax and recordkeeping requirements.
  

If CherishX undergoes a merger, acquisition, or reorganization, your data may be transferred to the successor entity, subject to this same Privacy Policy.

6. COMMUNICATIONS

You may receive communication regarding:

• Booking confirmations and updates.
  
• Payment or refund notifications.
  
• Promotional offers, newsletters, and surveys (optional).
  

You can unsubscribe from marketing communications anytime by emailing marketing@cherishx.com or using the “unsubscribe” link in our emails.

7. SECURITY OF PERSONAL INFORMATION

CherishX takes all reasonable measures to ensure that your Personal Information is protected from unauthorized access, modification, loss, or disclosure.

We use:

• Secure servers (HTTPS / SSL encryption).
  
• Limited employee access.
  
• Regular security audits.
  
• Strong password and data encryption protocols.
  

While we follow best practices, no online system is entirely secure. Users are responsible for safeguarding their account credentials and logging out after use.

We do not sell, rent, or lease your Personal Information to any third party.

8. SHARING OF PERSONAL INFORMATION

We may share your Personal Information with:

1. Vendors and Service Partners who perform functions such as decoration setup, product delivery, venue management, photography, or courier services.
   
2. Payment gateways and financial processors for secure transactions.
   
3. Technology partners for analytics, marketing, and support operations.
   
4. Government authorities when legally required.
   

These entities are contractually bound to maintain confidentiality and use your data only for the purposes defined.

9. COOKIES AND TRACKING TECHNOLOGIES

CherishX uses cookies, beacons, and analytics tools (like Google Analytics and Meta Pixel) to enhance user experience and analyse site traffic.

You can control cookie settings via your browser, though disabling cookies may affect functionality.

10. DATA RETENTION

We retain your Personal Information only as long as necessary for:

• Providing services and resolving disputes.
  
• Complying with legal and financial recordkeeping.
  
• Retaining proof of consent and tax compliance.
  

After the retention period, data is deleted or securely anonymized.

11. ACCESS, CORRECTION, AND DELETION RIGHTS

You may:

• Request access to the Personal Information we hold.
  
• Request corrections or updates.
  
• Withdraw consent or request data deletion.
  

Please email operations@cherishx.com with the subject “Data Access Request.”

We may verify your identity before processing the request.

12. USE BY MINORS

Our Platform is intended for users aged 18 and above. We do not knowingly collect information from minors. If you believe a minor’s data was shared, contact us to delete it.

13. LINKS TO OTHER SITES

Our Platform may include links to third-party websites or social media pages. CherishX is not responsible for the content or privacy practices of such websites.

14. ADVERTISEMENTS

We may use trusted ad networks to display ads. These networks may use non-identifiable information (not including your name, email, or phone) to serve relevant ads.

15. INTERNATIONAL TRANSFERS

In limited cases, data may be processed or stored on servers outside India. By using the Platform, you consent to such transfers, which will be protected through contractual and technical safeguards.

16. GRIEVANCE OFFICER

For questions, complaints, or to exercise your data rights, contact:

Grievance Officer:

Customer Operations & Support Head – CherishX

📍 Infureka Technologies Pvt. Ltd., Kirti Nagar, New Delhi – 110015

📧 contact@cherishx.com

📞 +91 8081833833

We will acknowledge your query within 48 hours and aim to resolve it within 7 working days.

17. AMENDMENTS TO THIS POLICY

CherishX reserves the right to modify this Privacy Policy at any time. Updates will be posted on this page with the revised “Last Updated” date. Continued use of the Platform signifies your acceptance of such changes.